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Arattai by Zoho: The New Indian Messaging App Taking on WhatsApp

What is Arattai Messanger App?

Arattai App, The New Indian Messaging App Taking on WhatsApp, created by Zoho Corporation, is an Indian-built messaging platform that has been gaining attention as a homegrown option alongside global players like WhatsApp. The name “Arattai” comes from Tamil and translates to “chit-chat,” capturing the app’s focus on simple and easy communication. With the government’s push for Aatmanirbhar Bharat and rising demand for secure, locally developed tools, Arattai is positioning itself as more than just a clone—it aims to deliver privacy, reliability, and accessibility, even on basic smartphones and slower internet connections. It is not a loan app.

Discover Arattai App, India’s homegrown messaging app by Zoho. Learn its features—voice and video calls, large group chats, hidden numbers, screen sharing, and low-data optimization. See how Arattai compares with WhatsApp in privacy, encryption, and performance, and why it’s emerging as a secure, lightweight alternative for Indian users. Arattai app, Arattai vs WhatsApp, Arattai features, Indian messaging app, Zoho Arattai, WhatsApp alternatives in India, best Indian chat app, Arattai download Android, Arattai download iOS, Arattai privacy features, secure Indian messaging apps, Arattai app review, Arattai made in India app,

Features of Arattai App: WhatsApp Alternative from India? Everything to Know About Arattai App

Personal & Group Chats: Users can send texts, emojis, images, and files. Group conversations are supported, with higher participant limits compared to many rivals.
Voice & Video Calling: High-quality calls with end-to-end encryption are available, ensuring private communication for both personal and business use.
Stories and Channels: Like WhatsApp’s Status, Arattai offers stories for sharing quick updates. It also includes channels for broader communication, useful for communities or organizations.
File & Media Sharing: Documents, photos, and videos can be exchanged easily, with support for different file types.
Reaction to Messages: Conversations feel more engaging with emoji reactions—similar to what users are used to on global apps.
Screen and Location Sharing: Screen sharing during calls and live location updates add functionality for work collaboration and everyday convenience.
Low Data & Device Optimization: A standout feature: Arattai is designed to function smoothly on low-end devices and patchy networks, a major advantage for rural and semi-urban users.
Enhanced Privacy in Groups: Unlike WhatsApp, phone numbers can be hidden from other members in groups, giving users more control over their identity.

What Makes Arattai App Different?

Made in India – Locally developed with data stored in India, aligning with national security and privacy goals.
Lightweight & Fast – Optimized for older devices and low-bandwidth connections.
Scalable Groups – Supports large groups and multiple admins for better community management.
Extra Usability Features – Screen sharing, reactions, and hidden numbers enhance the user experience beyond typical messaging apps.

Present Limitations of Using Arattai app

Encryption Gaps: While calls are encrypted, text messages are not yet protected with the same end-to-end standard that WhatsApp offers.
User Base: WhatsApp dominates with hundreds of millions of active users in India. Arattai still has to overcome the “network effect” challenge.
Feature Maturity: WhatsApp has had years to refine features like backups, payments, and global integrations; Arattai is still evolving.
Trust & Adoption: As a newer platform, Arattai must prove its reliability and security to win mass adoption.

Difference between Arattai vs WhatsApp

Category	Arattai	WhatsApp
Origin	Developed by Zoho in India	Owned by Meta, USA
Encryption	Calls encrypted; messages still catching up	Full end-to-end encryption for messages and calls
Groups	Larger group sizes, multiple admins	Groups supported but with more restrictions
Privacy in Groups	Can hide phone numbers from members	Numbers are visible to all
Device/Network Support	Optimized for low-end phones and weak internet	Works broadly but heavier on resources
User Base	Growing but small	Massive, entrenched
Government Support	Strong backing as part of local tech ecosystem	No policy-level support in India

Arattai App by Zoho: The New Indian Messaging App Taking on WhatsApp

India’s homegrown messaging app Arattai App, developed by Zoho, is quickly gaining popularity as a local alternative to WhatsApp. Designed for everyday conversations, Arattai supports text messaging, voice and video calls, media sharing, stories, and channels. It is optimized to work smoothly on low-end devices and slower internet connections, making it accessible to a wider range of users across India.

Compared to WhatsApp, Arattai offers unique privacy-focused features such as hiding phone numbers in group chats and larger group sizes with multiple admins. Its lightweight design and local data storage give it a clear advantage for users seeking security, efficiency, and government-backed support. While WhatsApp still dominates with a massive global user base and full end-to-end encryption for all messages, Arattai is catching attention as a reliable “Made in India” alternative.

For users choosing between the two, the decision depends on priorities. Arattai is ideal for those who value privacy, local development, and smooth performance on low-spec devices. WhatsApp remains the go-to for users who need global reach, advanced features, and proven message encryption. As Arattai continues to grow, it could become a strong contender in India’s messaging app market.

Can India’s New Chat App Arattai Replace the Global Giant WhatsApp?

India’s new messaging app Arattai, has emerged as a promising homegrown alternative to WhatsApp. With features like text messaging, voice and video calls, media sharing, group chats, stories, and channels, Arattai is designed to work smoothly even on low-end devices and slow internet connections. Its focus on privacy, such as hiding phone numbers in groups, and larger group sizes with multiple admins, sets it apart as a secure and flexible option for Indian users.

While WhatsApp continues to dominate with its global user base, full end-to-end encryption, and mature features, Arattai is gaining attention for being lightweight, locally developed, and aligned with India’s data privacy initiatives. Whether it can fully replace WhatsApp depends on user adoption, expanding features, and trust in its security. For now, Arattai is an exciting alternative for those looking for a “Made in India” messaging experience.

Arattai App Download Guide: Features, Security, and Why It’s Trending in India

Step 1: Check Your Device
Arattai is available for Android and iOS devices. Make sure your device has a stable internet connection and enough storage space.

Step 2: Download the App

For Android: Open the Google Play Store, search for “Arattai Messenger”, and tap Install.
For iOS: Open the Apple App Store, search for “Arattai Messenger”, and tap Get.

Step 3: Open and Register
Launch the app, enter your mobile number, and verify it with the OTP (One-Time Password) sent to your phone.

Step 4: Set Up Your Profile
Add your name, profile picture, and other details. You can also adjust privacy settings to control who can see your information.

Step 5: Start Messaging
You’re ready to send messages, make voice and video calls, share media, join groups, and explore stories or channels.

Arattai Security Tip:

Arattai encrypts voice and video calls, but text messages are not fully end-to-end encrypted yet. Avoid sharing sensitive information until full encryption is available.

Arattai is a promising step in India’s effort to create reliable homegrown tech solutions. Its lightweight design, focus on privacy, and features like hidden numbers and group scalability make it appealing. However, WhatsApp’s entrenched user base, stronger encryption, and mature ecosystem mean Arattai’s challenge is steep.

If Zoho can close the security gaps, add more advanced features, and attract a critical mass of users, Arattai could become the most serious Indian competitor to WhatsApp.

Arattai app Download Links

Download Arattai app from Google Play Store: Download Arattai

Download Arattai app from iOS App Store: Download Arattai

Download Arattai App from its Official Website: Click here

Conclusion

Arattai is not just a symbolic “Indian alternative” but a practical messaging app designed for inclusivity and privacy. While it still has ground to cover, especially in encryption and adoption, its combination of local trust, lightweight performance, and unique features give it strong potential in India’s digital future.

FAQ:

Q: Can I make voice and video calls on Arattai?

A: Yes, Arattai supports secure voice and video calls with end-to-end encryption.

Q: Does Arattai hide phone numbers in groups?

A: Yes, it can hide your number from other group members for added privacy.

Q: Is Arattai better than WhatsApp?

A: It depends on your priorities: Arattai is lighter, more privacy-focused, and made in India, while WhatsApp offers a larger network and full message encryption.

Q: Which devices support Arattai?

A: It is available on Android and iOS and is optimized for low-end devices.

Q: Can Arattai replace WhatsApp in India?

A: It has potential due to unique features and government backing, but mass adoption and improved encryption will determine its long-term success.

Q: Who invented Zoho Corporation?

A: Sridhar Vembu, Sreenivas Kanumuru, Tony G. Thomas

Q: Who invented Arattai messanger app?

A: Zoho Corporation

Q: What is the arattai app launch date?

A: Arattai app was launched in January 2021

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Disclaimer: This article is for informational purposes only and does not constitute financial advice. We do not promote or endorse any specific loan app. Always verify that a loan app is partnered with an RBI-registered NBFC or bank before applying. Be cautious of fraudulent applications that may misuse your personal data, charge hidden fees, or engage in unethical debt collection practices. Before borrowing, read the loan agreement carefully, compare interest rates, and ensure you can repay the loan within the agreed tenure. Avoid downloading loan apps from unofficial sources or unknown websites. In case of any suspicious activity or harassment by a loan app, report it immediately to the Reserve Bank of India or the National Cyber Crime Reporting Portal (https://cybercrime.gov.in/). Borrow responsibly — only take a loan if it is truly necessary and you are confident in your ability to repay on time.

Arattai App Review 2025: Whatsapp Alternative app Arattai by Zoho, Features, Pros, Cons